DMG have had a good reputation in the FMCG industry for almost 2 decades, like a lot of businesses that last this long, new competition comes in over time, and threatens their bottom line. Milk Bottle created a brand that reflected DMG’s unique relationships and the bulk wholesale nature of the business, attracting the right clients and keeping the current ones with friendly, approachable, non-corporate values. The brand now stands out and commands attention, no longer blending into the sea of corporate red and blue competitor brands.