IntegriTest was established a number of years ago and had been operating as a one-man band. Managing Director Andy Flood had plans to scale the business beyond himself. When he approached Milk Bottle, he had already taken on his first part-time employee. Very quickly, IntegriTest were being thrown into the ring with larger, more established brands; they needed a brand identity that could stand alongside anyone else, inspire confidence and win contracts.
We went to work and created a strong, recognisable brand, design around their core values of Integrity in testing. The mark is based on a ‘tick’ and the layering nature of the products that they inspect and test. We then chose colours not used by any of their competitors, to maximise brand recognition going forward.
Since the rebrand, IntegriTest has grown to 4 full-time employees, travelling up and down the country.