Michelle Wood is a high-end photographer servicing mainly London-based clients. We focused mainly on positioning for Michelle. With the photography industry, specifically the wedding genre, being so saturated, Michelle needed to niche down to stand out. Michelle wanted to rappel as much as she wanted to attract. We were able to articulate her dream client and design her brand identity and website around them and just them.
Michelle knew who she wanted to work with, and she knew where, choosing to cultivate existing relationships with specific venues and curating images to match the vibe of clients she wanted, all of this together has meant she is matching up with the clients she wants.
Brand Identity
Web Design & Development
Web Hosting
We chose to lead with a word mark for the primary brand mark, supported by a monogram and badge.
Michelle has not got many touch points, one that needed particular care was her brochure, we designed a brochure for her wedding and branded photography services.
