Building Transformation have long been operating at a high level in the Façade and Roof access and repair industry, but their website was confusing, a site that numerous freelancers and in-house team memebers had worked on over the years, They needs a fresh start, clarity, consistency, and to showcase their extensive expertise and capabilities, and to position them visibly as the industry-leader they are.
Brand Identity
Web Design & Development
Photography
Web Hosting
First we refreshed the brand identity by creating a flexible and scalable logo system. They previously had only 1 version of their logo, which did not scale at all and was not suitable for modern touchpoints. We also created a secondary colour palette for their roofing arm of the business.
In addition as part of the process a clear brand message was formed
WE ACCESS.
WE REPAIR.
WE MAINTAIN.
Clear and straight-to-the-point, echoing the core offering of the business confidently.
We produced a comprehensive set of brand guidelines, helping their in-house team stay on brand, although Milk Bottle continue to support branded content and touchpoint design on an ongoing basis.
Not scared of heights, onsite photography to capture the scale and heritage of the work Building Transformation undertakes on a regular basis. This was all part of the strategy to create a cohesive and stylised library of content that would be shared on multiple platforms, least of all the website.
Milk Bottle created a site that scales, simply and intuitively designed to showcase Building Transformations extensive services.
We created an articles section that they now use to further their SEO efforts, driving more traffic to the site. Making the site into the tool it was intended to be, funnelling potential clients through a specific user journey.
